{"title":"August Drop 2026","description":"\u003cp\u003e3 New Styles for the August Drop of 2026\u003c\/p\u003e","products":[{"product_id":"navy-blue-trucker-w-rope-upside-down-ep-hat","title":"Navy Blue Trucker w\/ Rope - Upside Down EP Hat","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Upside Down El Paso Hat is a bold representation of Southwest culture and the spirit of the borderland.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis navy blue trucker colorway features our signature inverted El Paso embroidery in white, finished with a contrasting rope detail across the brim for a distinctive look. Breathable mesh construction and an adjustable snapback closure make it an easy everyday piece built for the Borderland and beyond.\u003c\/p\u003e\n\u003cp\u003eDesigned in El Paso and made for those who move different.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSignature upside-down El Paso embroidery\u003c\/li\u003e\n\u003cli\u003eWhite embroidery\u003c\/li\u003e\n\u003cli\u003eNavy blue colorway\u003c\/li\u003e\n\u003cli\u003eContrasting rope detail\u003c\/li\u003e\n\u003cli\u003eTrucker-style construction\u003c\/li\u003e\n\u003cli\u003eBreathable mesh backing\u003c\/li\u003e\n\u003cli\u003ePre-curved brim\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli\u003eAdult one size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dead West","offers":[{"title":"Default Title","offer_id":53262626750773,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/4453\/2277\/files\/NAVY-TRUCKER_21689eac-9634-4369-b28d-53c4be194192.jpg?v=1786222692"},{"product_id":"cream-green-brown-trucker-upside-down-ep-hat","title":"Cream\/Green\/Brown Trucker – Upside Down EP Hat","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Upside Down El Paso Hat is a bold representation of Southwest culture and the spirit of the borderland.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis cream, green, and brown trucker colorway features our signature inverted El Paso embroidery in green, combining a classic trucker silhouette with earthy tones inspired by the Southwest. Built for everyday wear, the adjustable snapback closure provides a comfortable and versatile fit.\u003c\/p\u003e\n\u003cp\u003eDesigned in El Paso and made for those who move different.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSignature upside-down El Paso embroidery\u003c\/li\u003e\n\u003cli\u003eGreen embroidery\u003c\/li\u003e\n\u003cli\u003eCream, green, and brown colorway\u003c\/li\u003e\n\u003cli\u003eTrucker-style construction\u003c\/li\u003e\n\u003cli\u003eBreathable mesh backing\u003c\/li\u003e\n\u003cli\u003ePre-curved brim\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli\u003eAdult one size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dead West","offers":[{"title":"Default Title","offer_id":53262628553013,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/4453\/2277\/files\/Three-Color-Story_d6027e01-c15a-40bc-a6f5-9a21ec69e985.jpg?v=1786222802"},{"product_id":"olive-green-upside-down-ep-hat","title":"Olive Green – Upside Down EP Hat","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Upside Down El Paso Hat is a bold representation of Southwest culture and the spirit of the borderland.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis olive green colorway features our signature inverted El Paso embroidery in tonal olive green for a clean, understated finish. Built with a structured crown and classic snapback silhouette, this adjustable hat delivers a versatile fit made for everyday wear.\u003c\/p\u003e\n\u003cp\u003eDesigned in El Paso and made for those who move different.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSignature upside-down El Paso embroidery\u003c\/li\u003e\n\u003cli\u003eTonal olive green embroidery\u003c\/li\u003e\n\u003cli\u003eOlive green colorway\u003c\/li\u003e\n\u003cli\u003eStructured crown design\u003c\/li\u003e\n\u003cli\u003ePre-curved brim\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli\u003eAdult one size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dead West EPTX","offers":[{"title":"Default Title","offer_id":53262630453557,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/4453\/2277\/files\/All-Green.jpg?v=1786222925"}],"url":"https:\/\/deadwest.co\/collections\/august-drop-2026.oembed","provider":"Dead West EPTX","version":"1.0","type":"link"}